adamedia

Word version for printing: blognmtbroadcsting.doc

NEW MEDIA TECHNOLOGIES & BROADCASTING 

It would be useful to have some recent news about how technology is changing the face of broadcasting. Here are some good links. 

 

Britons turn off television and put down the paper as they take up broadbandhttp://business.guardian.co.uk/story/0,,1960096,00.html 

 

Britain turns off – and logs on More time is now spent on the internet than on watching TV, according to Google survey http://technology.guardian.co.uk/news/story/0,,1726018,00.html 

TV anytime, anywhere? Sooner than you thinkhttp://observer.guardian.co.uk/business/story/0,,2078239,00.html 

There are some good statistics about broadcasting use here:The report, which Ofcom plans to use as the basis for its next round of regulation, shows that broadcasters still have a lot of work to do persuading people to take up digital TV ahead of the planned switch-off of the analogue signal. Ofcom’s researchers interviewed people who did not have digital TV to gauge their reasons for opting out. While in some areas, consumers said they were simply unable to get cable services or receive the Freeview signal, Ofcom found a significant number of people who saw no reason to have digital TV at all. This attitude was especially prevalent in the east
Midlands where 20% of consumers said they were happy with the choice of channels or digital TV was not worth the money. Across the
UK an average of 14% of consumers said they did not want digital TV. A surprisingly high 17% of adults in
Scotland said they could not see any point in digital TV, despite the fact that Scots are its biggest users, totting up 21.6 hours a week compared with a national average of 19.1 hours. Counting traditional TV, residents of the north east have the
UK’s squarest eyes, watching 28.1 hours a week.