adamedia

Word version for printing: blogbarb.doc

BARB http://www.barb.co.uk/index1.cfmThe Broadcasters’ Audience Research Board (BARB) is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, at what time, and the type of people who are watching at any one time. BARB provides television audience data on a minute-by-minute basis for channels received within the
UK. The data is available for reporting nationally and at ITV and BBC regional level and covers all analogue and digital platforms. Viewing estimates are obtained from panels of television owning households representing the viewing behaviour of the 24+ million households within the
UK. The panels are selected to be representative of each ITV and BBC region. The service covers viewing within private households only. Panel homes are selected via a ‘multi-stage, stratified and unclustered’ sample design. What this means is that the panel is fully representative of all television households across the whole of the
UK. A range of individual and household characteristics (panel controls) are needed to ensure that the panel is fully representative. As estimates for the large majority of panel controls are not available from Census data it is necessary to conduct an Establishment Survey to obtain this information. Here’s a summary of the viewing figures, channel by channel:http://www.barb.co.uk/viewingsummary/weekreports.cfm?report=total&requesttimeout=500&flag=viewingsummary 

Here are viewing figures for all the channels:http://www.barb.co.uk/viewingsummary/weekreports.cfm?report=multichannel&requesttimeout=500&flag=viewingsummary 

Here’s a graph of the viewing figures: http://www.barb.co.uk/viewingsummary/trendreports.cfm?report=share&requesttimeout=500&flag=viewingsummary