12: My Space and Social Networking

In recent internet usage figures for the traditionally hard-to-reach 18- to 24-year-old market, MySpace ranks fifth behind established giants eBay, MSN, Google and Hotmail. According to internet measurement firm Comscore, users spend almost 30 minutes per session on the site, averaging around 6.4 visits overall per month. 

Important article on My Space and other similar sites http://media.guardian.co.uk/newmedia/comment/0,,1734639,00.html

Bebo challenges My Space 

http://media.guardian.co.uk/newmedia/story/0,,1767439,00.html 

 

The MySpace Age 

http://news.bbc.co.uk/1/hi/magazine/4782118.stm 

 

Pop: Monkey magic? 

It works wonders for new bands, but does the MySpace effect have pitfalls for fans and artists, asks Dan Cairns 

http://entertainment.timesonline.co.uk/article/0,,14932-2051866,00.html 

 

Marketing music on the web
Websites may not be able to break new bands, but they are the best way for labels to keep in touch with fans 

http://technology.guardian.co.uk/news/story/0,,1698183,00.html 

 

Secret lives of Generation @ 

http://technology.timesonline.co.uk/article/0,,19510-2036033,00.html 

 

Scenes From the MySpace Backlash 

http://www.wired.com/news/politics/0,70254-0.html?tw=wn_index_11 

 

Show and tell online

Social networking sites have gone from being the next big thing to the thing itself. But, asks Sean Dodson, can they continue to hold the fickle attention of today’s teens? 

http://technology.guardian.co.uk/weekly/story/0,,1720763,00.html 

 

Blogging 

http://technology.guardian.co.uk/news/story/0,,1755777,00.html 

 

Re-cutting movies and adverts 

http://technology.guardian.co.uk/weekly/story/0,,1756698,00.html 

 

Digital media ‘empowering users’ 

http://news.bbc.co.uk/1/hi/technology/4781590.stm 

 

Citizens do media for themselves 

http://news.bbc.co.uk/1/hi/technology/4728259.stm 

 

Digital Citizens: The film-maker 

http://news.bbc.co.uk/1/hi/entertainment/4100284.stm 

 

Review: The Strangerhood 

http://news.bbc.co.uk/1/hi/entertainment/4692305.stm 

 

Digital Citizens: The podcaster 

http://news.bbc.co.uk/1/hi/entertainment/4626445.stm 

 

Digital Citizens: The blogger 

http://news.bbc.co.uk/1/hi/entertainment/4683815.stm 

 

Digital Citizens: The DIY DJs 

http://news.bbc.co.uk/1/hi/entertainment/4110230.stm 

 

Digital Citizens: My night as a DJ 

http://news.bbc.co.uk/1/hi/entertainment/4696191.stm 

 

Digital Citizens: The activist 

http://news.bbc.co.uk/1/hi/entertainment/4112004.stm 

 

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