12: My Space and Social Networking

In recent internet usage figures for the traditionally hard-to-reach 18- to 24-year-old market, MySpace ranks fifth behind established giants eBay, MSN, Google and Hotmail. According to internet measurement firm Comscore, users spend almost 30 minutes per session on the site, averaging around 6.4 visits overall per month.

Important article on My Space and other similar sites http://media.guardian.co.uk/newmedia/comment/0,,1734639,00.html.

Bebo challenges My Space

http://media.guardian.co.uk/newmedia/story/0,,1767439,00.html

The MySpace Age

http://news.bbc.co.uk/1/hi/magazine/4782118.stm

Pop: Monkey magic?

It works wonders for new bands, but does the MySpace effect have pitfalls for fans and artists, asks Dan Cairns

http://entertainment.timesonline.co.uk/article/0,,14932-2051866,00.html

Marketing music on the web
Websites may not be able to break new bands, but they are the best way for labels to keep in touch with fans

http://technology.guardian.co.uk/news/story/0,,1698183,00.html

Secret lives of Generation @

http://technology.timesonline.co.uk/article/0,,19510-2036033,00.html

Scenes From the MySpace Backlash

http://www.wired.com/news/politics/0,70254-0.html?tw=wn_index_11

Show and tell online

Social networking sites have gone from being the next big thing to the thing itself. But, asks Sean Dodson, can they continue to hold the fickle attention of today’s teens?

http://technology.guardian.co.uk/weekly/story/0,,1720763,00.html

Blogging

http://technology.guardian.co.uk/news/story/0,,1755777,00.html

Re-cutting movies and adverts

http://technology.guardian.co.uk/weekly/story/0,,1756698,00.html

Digital media ‘empowering users’

http://news.bbc.co.uk/1/hi/technology/4781590.stm

Citizens do media for themselves

http://news.bbc.co.uk/1/hi/technology/4728259.stm

Digital Citizens: The film-maker

http://news.bbc.co.uk/1/hi/entertainment/4100284.stm

Review: The Strangerhood